Immersive exhibitions are changing the way people consume art

Cat Wise:

While numerous studies have found connections between the arts and human well-being, more research is now under way looking at the specific impacts of immersive art experiences.

One study last year by researchers at the University of Pennsylvania found higher levels of immersion were associated with heightened emotions, such as happiness, awe and feeling relaxed. That mini-vacation for the heart and mind may be some of the factors leading to the surge of interest in immersive art.

Co-founder Jensen says Hopscotch tickets, which are limited to about 1,000 a day and cost $24 for adults and $15 for children over the age of 3, have sold out most days since they opened.

Are you trying to attract people who may not have gone to a traditional art gallery before or been interested in traditional art?

ncG1vNJzZmivp6x7sa7SZ6arn1%2Bjsri%2Fx6isq2ejnby4e8impJ6qo57DpnnEsZ%2BimpmptrC60maYq51dmLWiusaipaBlpJ2ybsPAsmSpnZ%2BluaZ5wqilrK2dmnqivtM%3D