Whatever Happened To Addison's Wonderland After Shark Tank?

At the top of the current Addison’s Wonderland homepage is a spot for proprietor Brittany Palazzo’s latest blog post, suggesting that the Addison’s Wonderland blog remains the brand’s most important component. Just below the blog spot is a preview of the site’s webstore, which sells a variety of products including women’s clothing, jewelry, home goods, and furniture. Some of these items are only available to pick up at a storefront in Monroe, Georgia, where Palazzo likewise offers an event space for rental also under the Addison’s Wonderland umbrella.

In addition to her blog, webstore, and brick-and-mortar shop, Palazzo heads a team of four interior designers who offer services ranging from online consultations to in-person shopping trips. Her website also links to Airbnb, though the link currently returns an error, so it’s unclear whether or not this arm of the expansive, present-day Addison’s Wonderland business is still active. Of course, Airbnb or not, Palazzo’s “Shark Tank” failure and the subsequent closing of her business seem to have propelled her to new heights, inspiring her to grow the Addison’s Wonderland brand into something greater than the children’s bedding boutique she presented on “Shark Tank” more than a decade ago.

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